Do the words ‘artisanal’, ‘hand-crafted’ and ‘local’ set off an uncontrollable eye-roll? Are you a little sick and tired of hearing about the former life of your salad? “This carrot is called Sophia, and she hails from an urban garden where she was fed on vintage bespoke compost.”

Artisanal water

Then this video is the balm to soothe your cynical little soul. In it, two New York hipsters hilariously make fun of pious and pretentious food producers while deadpanning a promo for artisanal water.

The Timmy Brothers – Water Makers from Paul Riccio on Vimeo.

What do think? Is it time to let go of our obsession with artisanal produce? Vent your spleen or defend the movement in the comments below.