Espinaca means 'spinach' in Spanish. The company was established in 2012 by Lufefe Nomjana, from the RAA UCT graduate school of business. The aim of the company is to promote the consumption of spinach by producing innovative spinach products. Spinach contains all six major classes of nutrients and it is one of the most highly affordable vegetables in the world. Espinaca Innovations wants to make this nutritious product more easily accessible.