Tribe (BMW), the concept store in Cape Town, is a combination of motorcycle- and café society. Tribe’s trailblazing coffee will be on offer to supercharge visitors, with the addition of a café-style menu crafted by Maureen Muller, a fresh face on Cape Town’s haute cuisine scene.
The café interior is finished in deep leathers, smoky colours and dark, raw wood to give it a sexy, masculine appeal. The use of natural materials, particularly, glass, metal and wood, and the incorporation of hanging plants, softens the mechanical emphasis that would otherwise predominate on the showroom floor.
Within the café, motorcycle culture is honoured in the form of delicate pendant light fittings that have been fashioned from motorcycle engine parts and a glass-topped coffee table supported by two iconic 1200cc Boxer engines. The visual appeal of the café will change constantly through a small but edited display of collectible, vintage motorcycles.