Global spirits company pledges R2 million to the South African hospitality industry

The COVID-19 crisis has affected almost every industry, but amongst those most deeply affected are members of the bar and restaurant community. Read our article about how the coronavirus is killing our restaurant industry one cough at a time. 

Pernod Ricard South Africa has pledged to donate R2m to support bartenders and waiters over the current lockdown period with their #KeepTheSpirit initiative. “We are standing behind the people whose commitment and conviviality has made Pernod Ricard’s brands what they are today. We know there may be a tough road ahead for them and we want to reach out and keep spirits up,” says Vincent Meliet, Commercial Development Director at Pernod Ricard South Africa.

waitress carrying plates fo food
Eat Out has also implemented a dedicated page, Beyond Lockdown, that aims to help support restaurants financially. We invite diners who would have gone out to eat to offer some of that money to the restaurants. This can be done via GoFundMe, or funds can be pledged to individual staff members through BackaBuddy. Please visit it to help our industry.

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