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Seattle Coffee Co. (Cresta)

0 Reviews
Phone Number 0114311291 Opening Hours

Monday to Thursday 7.30am to 10.30pm; Friday 7.30am to 11.30pm; Saturday 8am to 11.30pm; Sunday 8am to 9.30pm

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Menu

Menu - cafe menu -

Details

Ambience
Business meetings, Coffee, Quick meals
Payment
Mastercard, Visa
Facilities

Location and contact

Shop U30, Cresta Shopping Centre, Cresta, Johannesburg, Guateng

Owner's description

As the coffee industry has grown we have seen how quality generally gets lost along the way. Producers use poor grade, mass-sourced green coffee that can’t be traced back to individual farms or co-operatives. Mass roasting and operating off a thin base of roasting knowledge drive quality even further away.

In many cases in the coffee industry in South Africa, there seems to be a lack of will to work against these trends, and inferior product continues to get churned out in bulk. At Seattle we try to recapture the artisanal approach towards the craft:

traceability versus non-traceability of crops; handpicked versus mechanized harvesting; hand-roasting versus computerized bulk roasting; manual versus automated espresso production.

This ‘quality at-all-costs’ orientation cascades down from farm to cup. To continue with our aim to provide product and service at its best, we made a conscious decision never to grow at rate where quality would become a casualty. We remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.

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