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Behind the brew, part 3: How COVID-19 is impacting the beer industry

This is the third in a series in which we talk to brewers to find out how they’re weathering the storm. Though the alcohol ban has now been lifted, its impact has been felt and will continue to be for the foreseeable future. Before the lifting of the ban, we chatted with Kevin Wood, one of the founders and owners of one of South Africa’s biggest craft beer success stories, Darling Brew.

How have the last 100+ days been for your brewery/taproom?

As with every business, we were negatively affected. The initial surge in sales after lockdown did not make up lost revenue.

How has your business adapted to survive?

We have used the lockdown period to develop four non-alcoholic products, which we are busy launching.

How have your employees/staff been affected?

Yes, unfortunately. Our staff were on 30% less pay and management were on 40% less. A few people were sadly retrenched.

Do you think the initial alcohol lockdown was needed and do you feel it was effective?

That’s an interesting question. Drinking is not always the root of the problem – people and bad behaviour is a major factor.

Do you think that this is the end for our young craft beer industry?

For many, yes.

Do you think we will ever go back to normal? Or what will the new normal look like for craft beer?

The few that do survive will do well. What “normal” means will be defined in time to come.

Do you see any positives coming out of this pandemic?

Selfishly, yes. It will eliminate most of the competition.

How can people support your brewery/taproom through this time?

Our Tasteroom is open for all to experience our new chef’s menu, which is fantastic. This is also a great time to try our new non-alcoholic drinks, Apple Bomb and Malt Cross. Online orders are also open.

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