Eat Out is one of South Africa’s most loved food brands. What started in 1998 as the country’s definitive restaurant guide has evolved into a brand covering all aspects of food and restaurants.
Eat Out celebrates South African food and our many wonderful restaurants. We do that by giving our audience the best and most up-to-date advice on where to eat. And annually, through our prestigious Eat Out Awards, recognise and applaud excellence in the restaurant industry.
The Eat Out editorial policy
At Eat Out we take our integrity seriously. Our policy is to write fair, independent and objective reviews and articles about topics we believe in. Please read about how things work behind the scenes and let us know if you have any queries.
1. Restaurant reviews
Reviews on our site originate in one of two ways:
A) They are written by Eat Out reviewers. Meals are paid for and writers dine anonymously as normal customers to guarantee an objective experience. (See points 2 and 3 below.) In most of these cases, the restaurant has come to the attention of the Eat Out editorial staff – via word-of-mouth, social media, or our team of reviewers around the country – and the review is then commissioned to one of our professional reviewers. We are not compensated for our reviews and we never have them sanctioned by anyone but ourselves. These reviews don’t carry bylines as they represent the views and recommendations of Eat Out as a brand.
B) Members of the public visit a restaurant of their own accord and write about their experience. These are marked as user reviews and are posted on the restaurant’s listing page.
2. Paying for meals
Eat Out reviewers pay for their meals as any normal diner would and are later reimbursed by Eat Out. The meal and service should be experienced as ordinary customers do in order for the review to be credible.
Eat Out reviewers make reservations under their own names – not for Eat Out – and do not reveal their identities as reviewers at any point. (See above.) Their anonymity ensures that the restaurant isn’t aware of their identity and does not offer free goods or any special treatment that would compromise the objectivity of the review.
4. Negative reviews
Some reviews might contain points of criticism. Our reviewers are professionals and we rely on them to be fair and constructive in their reviews. Conversely, our readers (who write the ‘user reviews’) are members of the public and their views are their own, but we ask them to adhere to our commenting guidelines. Eat Out will not remove negative reviews, at the request of restaurateurs or otherwise. We do, however, encourage restaurateurs to engage with these readers using the comments function. Also, they are encouraged to invite happy customers to write reviews too. Sharing views and opinions is the purpose of these commenting and reviewing platforms.
5. Invitations to events
Eat Out staff will sometimes be invited to attend an opening or event at a restaurant. In these cases, we always inform the PR/marketing person or host that our attendance is no guarantee of a story. In fact, chances are we won’t write specifically about an event or a dinner to which we’ve been invited. Our policy is to feature what we independently decide is worthy of coverage, not write something glowing – or anything at all – in return for invitations. However, on the strength of an impressive event or opening, we might commission an anonymous review by an Eat Out reviewer at a later point. Not everyone in the restaurant reviewing industry follows these rules, but with Eat Out you can trust that we mean what we say and are never compensated for our good (or bad) reviews.
6. Social media
When attending functions as described above, we might share something on social media at our discretion. Again, we don’t make deals and don’t promise anything. If we Tweet or Instagram something, it means we genuinely like it and/or think it might be interesting and relevant for our audience.
Competitions on our site are hosted at our discretion, depending on the appropriateness of the prize for our audience and its value. We usually reserve competitions for clients who support Eat Out with other advertising. The winners are chosen at random and are verified by an external auditor before being notified. If the winner does not respond to communication within 30 days, the prize becomes null and void. Please note that by entering, you agree to your personal information being shared with an external auditor.
9. Gifts and samples
We love supporting fantastic restaurants, produce and local food producers. You are welcome to send us samples of your great new product or items from a new menu you’re trying in your restaurant. We cannot, however, guarantee any reciprocation or airtime (on our site, in our print publications or on social media) for these items. But if we tweet or put something on Facebook that means we genuinely like it and/or think it might be interesting for our followers and fans.
10. Paid-for content on Eat Out
There are two ways to attach advertising to content on Eat Out: native and sponsored content. Their characteristics are outlined below.
– This is editorial content that could exist on its own on the Eat Out site but happens to be linked to a client’s brand or product. Essentially a piece of native content is an independent article that would be published on its own strength, with or without advertising attached to it.
– Native content will adhere to Eat Out’s editorial policy, so it can in no way be changed to suit the client.
– If linked to a client, this content will have a subtle association with the brand and is in no way a hard sell. The client’s brand is there as a gentle suggestion to the reader. For example, the article might be “5 great places to order delicious brandy cocktails” and could, at the end, suggest that if you’re interested in buying your own brandy to make drinks at home, you could try Goldwater Brandy.
– The content of the article (including the wording, the images used, the restaurants mentioned, the sources contacted etc.) is independent, and will not be influenced by the client. This is vital to the editorial integrity of Eat Out; we want readers to trust the recommendations and information in the article. The story will not, for example, list bars that serve only Goldwater Brandy in its cocktails.
– It will be labelled “Brought to you by Goldwater Brandy” at the beginning of the article, with a short message by Goldwater at the end of the article.
– This kind of content clearly pushes the client’s brand message or product throughout the copy.
– Eat Out staff may write/edit this content according to a brief supplied by the client, but it is not published as editorial.
– This is the only kind of content that can be edited to suit the client.
– The reader will know it’s a sales pitch before they even start reading the content.
– It is clearly labelled as “Partner content” in the title.
Do you have any questions about our editorial policy? Write to us at email@example.com.
Email us at firstname.lastname@example.org.
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