Krispy Kreme to open second store next week

Doughnut overlord Krispy Kreme has announced plans to open a second store at the Sandton Gautrain Station on Wednesday 24 February 2016.

“We chose this West Street location for its high volumes of foot traffic and for its positioning as a transport hub and gateway to one of Africa’s biggest economies,” says Krispy Kreme CEO, Gerry Thomas.

The first store at The Zone in Rosebank opened last year to absurd queues – and from the looks of things, the Gautrain branch will see similar fanfare.

The counter with doughnuts on display. Photo by Rupesh Kassen.

The doughnut counter at The Zone branch. Photo by Rupesh Kassen.

A ribbon cutting with prizes up for grabs is planned, with the first hundred customers in the queue to receive t-shirts and stand a chance to win doughnuts for six or twelve months. The die-hard fans who elbow their way to positions one, two and three will receive a dozen of Krispy Kreme’s decadent Original Glazed® doughnuts every week for a year, six months and three months respectively.

The brand plans to open at least six more stores before the end of 2016 in Gauteng, with a long-term plan for 31 outlets across the country over the next five years.

The big question remains: will Gautrain relax its strict no-eating policy on trains?


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