Brought to you by the Sekela Hospitality Support Programme
Through the Sekela Hospitality Support Programme (HSP), numerous black-owned establishments have already received access to training, coaching, capital and business stimulus packages – and all they need now is your support.
After a devastating 2020, well-known foodservice brands came together to provide some relief to struggling black-owned restaurants, catering and accommodation establishments. Professional foodservice brands Marvello and Meadowland, both owned by Siqalo Foods, partnered with RCL FOODS, Your Food Partners and Bidfood to launch the Sekela Hospitality Support Programme in 2021. And, this summer, these businesses will receive a further boost from the Sekela HSP.
The Sekela HSP has launched their “Zwakala, Good Times ON US” campaign to provide a financial boost that will engage and benefit consumers while helping these businesses to increase foot traffic and sales.
Stewart Jones, Customer Marketing Executive, Food Partners Division, says: “We are here to support the country’s hospitality industry and want to invite all South Africans to support small businesses to collectively help them thrive.”
So, how can you help South Africa’s hospitality industry?
You can win up to 15 x R1,000 weekly vouchers until mid-February, which can be redeemed at one of the participating hospitality outlets in Gauteng, KwaZulu-Natal, Free State, the Eastern Cape and the Western Cape. Outlets will also be running a range of special offers, including discounted services and products and themed events to add to the festive holiday celebration.
To enter, check which of your favourite restaurants is among the participating establishments – you can view the list on Sekela HSP’s website. Then, follow @sekelahsp on Facebook or Instagram, and look out for your chance to win!
“We understand that the Covid-19 pandemic has not only devastated the revenue flow of many small hospitality firms but that their patrons are also battling financially and may not always be in a position to dine out or holiday as often as they would like to. By offering vouchers of up to R1,000 to a host of lucky patrons, we hope to boost revenue for small businesses and ignite the growth of confidence in the local economy,” says Sekela HSP spokesperson Edwin Ukama, Trade Channel Executive, Food Partners Division.