Pick n Pay Wine & Food Festival Johannesburg: explore the finest wines and culinary delights


Wine enthusiasts, oenophiles, and food connoisseurs, mark your calendars for a delightful weekend of award-winning wine tasting and exquisite cuisine. The Pick n Pay Wine & Food Festival Johannesburg will take place on November 4th and 5th at The Wanderers Club in Illovo, Johannesburg.

Discover a world of wine

Indulge in an extensive selection of South Africa’s top wine varietals, from robust reds to crisp whites, and everything in between.

“The Pick n Pay Wine and Food Festival offers an array of wines to suit every palate, with winemakers and expert sommeliers on hand to guide visitors through tastings, allowing them to appreciate the unique flavours and aromas of each wine fully,” says Katie Bailie, Pick n Pay Senior Wine Buyer.

A toast to sparkling wines

For those who adore bubbles, the festival features a dedicated Sparkling Wine area, celebrating both locally produced Cap Classique and French Champagne. The event also keeps up with the trend for no- and low-alcohol wines, offering tastings in these categories. A Valpré water station will ensure guests stay hydrated with ample fresh water.

pick n pay wine festivalShop and savour

More than 30 of the wines available for tasting at the festival can be purchased at the on-site Pick n Pay Wine Shop. You can enjoy them at the festival or order for same-day delivery through Pick n Pay asap!

Tasting masterclasses

In the popular Pick n Pay Tasting Room, chefs and winemakers will share their favourite picks from their estates, paired with mouth-watering canapés in a tasting masterclass. These sessions are 30 minutes each, and booking is essential as they fill up quickly.

“With these sessions, we aim to equip festivalgoers with the knowledge and skills to host unforgettable dinner parties for friends and family,” says Katie.

Food market

The festival’s Pick n Pay Fresh Food Market will offer diverse culinary delights, including burgers, pizzas, fish and chips, salads, oysters, and sushi. Live music will serenade your taste buds as you enjoy offerings from the Pick n Pay Crafted Collection Deli, featuring cheese and charcuterie boards.

Upgrade to a picnic hamper

For those who prefer a curated dining experience, consider upgrading your ticket to include a picnic hamper. The lavish Pick n Pay picnic basket is filled with a selection of the grocer’s finest offerings, including carefully chosen cheeses, artisanal cured hams, freshly baked bread, biltong, hummus, and more.

The festival starts at 12pm with exclusive early access for Pick n Pay Wine Club Members (booking essential as numbers are limited) and opens to the general public at 1pm. The event concludes at 6pm.

Ticket options and pricing

General access tickets (R295) include a day pass, wine glass, wine tastings, live music, and access to delicious food for purchase.

The Pick n Pay Tasting Room ticket (R395) offers all the above plus entry into the Pick n Pay Tasting Room for a 30-minute wine and canapé pairing masterclass.

– General Access & Picnic Bag for one person is R590, while a double General Access Ticket & Picnic Bag is R885.

– For a VIP experience on Saturday, there is the NEW VIP Hospitality ticket, which includes access to a dedicated Guest Hospitality area with luxurious shaded seating, a complimentary full-service bar, and exquisite food service. This exclusive offer is available for R2 875 per person for Saturday only. For larger group bookings (10 or more tickets), email

Cheers to an unforgettable experience!

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