Stella Artois launches a voucher initiative to support the restaurant and bar industry

The national lockdown has distanced us from each other and from the restaurants and bars where we used to meet for a meal or after-work drinks.  In moments like these, we can only reminisce about the good times we had together. 

It’s no secret that the current crisis has been especially difficult for those in the restaurant industry and we’ve been inspired by how influential brands are stepping up to the plate and making a difference. With little practical or immediate relief in sight for most restaurants and bars, Stella Artois, one of SA’s best-loved premium beers in the SAB stable, has launched the #SaveYourSpot initiative that aims to put financial relief into the hands of these businesses right away.

stella artois rally for your restaurant campaign
Vijay Govindsamy, Commercial Director High End Company at SAB, says: “Most restaurants and bars have about 16 days’ worth of cash flow reserves to keep their business afloat. That’s a global average. For many South African outlets, this figure will be significantly less. If we hope to see our favourite spots survive this lockdown, we need to rally and do what we can to support them now – when they need our help the most.”

Stella Artois has created a platform where diners can buy a voucher to their favourite local restaurant or bar. Not only will this money go directly to the business, but Stella Artois will add an additional 50% of the value of each voucher. If you’re a restaurant owner and want to sign up, simply head to the Rally for Your Restaurant website –

Together with Stella Artois, we can #SaveYourSpot – are you in?

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