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From day one, their focus has been on developing a hub of coffee excellence that would service the whole of Africa – the continent where coffee was first grown and roasted.
They decided that it was time for South Africans to drink high quality coffee, poured by professionally trained baristas, using quality beans roasted with pride by a skilled artisan roaster. Origin’s owner Joel Singer dedicated himself to bringing this dream to reality. Origin opened their doors in a beautiful brick warehouse in De Waterkant in May 2006.
They realised that without an established barista profession in the country, training and support were critical to establishing a quality coffee culture. Origin founded a dedicated barista academy that would focus on deep training of a new generation of world-class African baristas. At Origin they have successfully trained over 4000 of the top baristas on the continent. These professionally trained ambassadors have advanced the coffee cause, won numerous awards and upped the level of beverages across the board.