The flagship Melrose Arch outlet will boast full table service in a 180-seater restaurant, serving breakfasts, brunches, lunches, afternoon teas and dinners, in addition to the famous display counter of baked treats.
The family business was founded in 1889 and has since spread the taste of its pâtisserie across Europe, Asia, USA, the Middle East and now into South Africa. Since the opening of that first store in Croix in northern France, PAUL has become one of the most recognisable French bakery brands in the world, with just over 670 outlets.
Hosting the grand opening on Sunday 5 March will be Maxime Holder, chairman of PAUL International. She says, “Our guests will enjoy time-honoured artistry, reflecting my family’s 128-year heritage, and incorporating latest gastronomic trends.” These modern touches will be in addition to the time-honoured recipes for mille-feuille chocolat, macarons, the viennoiseries, brioche, speciality breads and even confit de canard.
If you want to sneak a look – and a taste – before the grand opening on Sunday, the PAUL flagship restaurant will begin trading on Thursday 2 March.